Branding / Product Design / Web Design / Client Work / Work in Progress
My client recently retired from his job, and is looking to create a hunting/fishing consulting business. His outdoor activities have been his favorite hobby these past 40+ years and is ready to pass on his knowledge and guidance. He came to me to help establish a brand and website to help start his new journey.
When discussing the project with my client, I wrote down keywords and descriptions of what he was looking for in a logo and his website. I went through my notes and broke them down in to helpful categories for the look and feel of the brand he was looking for.
Designing the Brand
Look and Feel of the Brand
compass, guidance, travel
Rustic, bold, wise, inspirational
Textured, Bold, Contrasting,
Earth Tones for brand
White for logo
Concepts & Final Logo Design
After showing off my concepts to the client, he loved the mountain range and compass. I took those and combined them to create the final logo. The logo is a message of his outdoor experience and guidance he wants to show for his new business.
EXPLORING NEW FRONTIERS
Website Design and Layout
Sketches / Wireframes
After receiving a general list of content that my client wanted, I started sketching out simple layouts and ideas for his site. Researching some design inspiration, and other consultation websites to help my client get the best of what he wanted for his new business.