Borderland Advisors 

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Branding  /  Product Design  /  Web Design  /  Client Work  /  Work in Progress
Hunters And Dog

Client

My client recently retired from his job, and is looking to create a hunting/fishing consulting business. His outdoor activities have been his favorite hobby these past 40+ years and is ready to pass on his knowledge and guidance. He came to me to help establish a brand and website to help start his new journey. 

BRANDING

The Process

When discussing the project with my client, I wrote down keywords and descriptions of what he was looking for in a logo and his website. I went through my notes and broke them down in to helpful categories for the look and feel of the brand he was looking for. 

Designing the Brand

Look and Feel of the Brand

Leaf Wreath
Ideas

exploration, outdoors,

compass, guidance, travel

Key Words

Misty Woodland
Inspriation

Rustic, bold, wise, inspirational

Theme

Fern Plant
Feeling

Textured, Bold, Contrasting, 

Earth Tones for brand 

White for logo

Colors

Logo Design

Concepts & Final Logo Design

After showing off my concepts to the client, he loved the mountain range and compass. I took those and combined them to create the final logo. The logo is a message of his outdoor experience and guidance he wants to show for his new business. 

Borderland Advisors LLC Logo
 
 
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EXPLORING NEW FRONTIERS

Website Design and Layout

Sketches / Wireframes

UI/UX Design 

After receiving a general list of content that my client wanted, I started sketching out simple layouts and ideas for his site. Researching some design inspiration, and other consultation websites to help my client get the best of what he wanted for his new business.

STAY TUNED

Currently the site is still in a working process and I have persmission from my client to showcase the work so far. Stay tuned for a finished product! For now you can check out the wireframed prototype through AdobeXD Share. Thanks for Viewing!

Other Work

Check out more of my work here! 

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CONTACT

Interested in chatting? Let's talk design, games, and innovation!   

Rochester, NY 

mollysofia545@gmail.com

585-626-7973

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